Bounce rate websiteBounce Rate is a analytical metric that measures the percentage of users the visit just one page leave. ?A good average target for bounce rate is 30%-40% but, this is a relative number and it will vary based on your industry. ?When consider your bounce rate target, YOU MUST take into account the type of business or website you are measuring. ?For an example a personal blog that expresses new content on a regular bases should have a much lower bounce rate than a widget wholesale firm who has content that ?is more static.